Features

Making the most of traction

Traction helps you build meaningful lasting relationships with your customers. Every feature has been carefully designed to progress the customer relationship journey, as follows:

Interact

Traction has a number of features designed to allow you to interact with your customers and prospects through any digital channel. This enables the capture of valuable information, including activity, preferences (stated or implied) through to interactions with your communications and website. Every time you communicate, you learn more about what makes your customers and prospects act the way they do. With our real time reporting you can get an up to the minute overview of how each of your campaigns is performing.

Learn

The more you communicate with your customers the more detailed your customer knowledge becomes, as you gain a better understanding of what makes your customers and prospects behave and act the way they do. Moving forward you can use this knowledge to drive more informed and intelligent campaigns.

Target

Achieve standout for your campaigns by ensuring that every communication sent is timely and relevant. Traction allows quick and easy refinement and segmentation of your broadcast data using the profile and behavioural information collected in previous campaigns.

Features and functionality

Features and Functionality

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Customer management

Broadcasting

Promotions

Competitions

Content and vouchers

Voting and surveys

Public events

Subscription services

Reporting

Management

Custom integration - Developer Packs

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Key features

Examples of Traction success

Traction has helped many brands achieve their marketing goals. Improve the effectiveness of your campaign with the insights provided by these case studies.

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Any questions?

We’re often asked similar questions - check out our FAQ section to see if we’ve got your question covered.

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