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Email campaigns
Improve open rates and increase deliverability
Through the use of key features such as targeting, triggered communication and dynamic (personalised) content, you can make your emails relevant and timely – helping to improve open rates of your email.
Sender Score Certification: in-platform spam filter assessments and email client previews allow you to review and amend your content & email structure increasing the chances of your message getting through to the inbox.
Increased deliverability + higher open rates = greater effectiveness
Easy to build
Build
Create your own HTML or plain text emails via the Traction interface with our comprehensive WYSIWYG editor or via RSS feeds
Manage
Manage all email assets, images and disclaimers in one interface
Personalise
Include customer data and customise content throughout your communication to achieve greater impact
Preview
Preview your content to ensure your message is received as intended
Send
Automate your communications based on customer lifecycle or schedule your email blast and coordinate with your Mobile or Direct Mail campaigns
Report
Access live results and review multi-campaign comparison
Key features
Trigger based
Set up campaigns that are triggered by user interaction with previous emails, campaigns or profile data
Targeting engine
Target customers based on their profile or previous activity
Dynamic content
Dynamically build your email based on customer preferences or pre-set targets
RSS
Use RSS feeds to manage content in scheduled broadcasts
Deliverability
Help manage your communication deliverability using our evaluation tools for Inbox previews and Spam filter checking
Online version
Create an online hosted version of your email instantly
Opt-in management
Control the opt-status of each customer
Subscriptions
Create multiple opt-in channels for each customer, allowing your different subscriptions to be easily managed and targeted
Send to friend
Easy send to friend set up and tracking
Manage delivery
Traction offers you improved deliverability options that enable you to tackle the challenge of growing spam volumes. Using our evaluation tools will help reduce spam filtering risk and can help determine your inbox deliverability to more than 40% of all email inboxes. Here’s how:
Email client preview
Check how your message appears in the inbox via our email client review function by viewing your email in over 60 popular email clients
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Inbox preview
Spam filter assessment
Use a range of tools (including Spam Assassin Software) to check your email for issues before you send
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Spam evaluation
Return Path or Sender Score Certification Program
Return Path’s Sender Score Certification program allows reputable senders to achieve increased delivery rates and better creative delivery. Major ISPs look favourably upon Sender Score certified senders, offering privileges such as simplified spam-filter checks and automatic unblocking of images and links in the inbox.
Visit Return path site
Traction is now a Sender Score Certified partner, meaning that we can guide you through the certification process. Once accepted, you will start to enjoy higher open rates and increased accuracy in campaign reporting.
Contact your Traction Account Manager for details on how to apply for the Sender Score Certified program.
Email best practice
If you’d like to learn more about email best practice why not book yourself into a Traction data workshop?
Learn more