2 column layout template - left column content

Benefits

Build better customer relationships with Traction

Traction makes marketing easier. With one platform managing all your marketing a comprehensive reporting tool and a profile builder that provides a detailed, layered picture of your customers. As you create this detailed profile, you are able to better understand your customers and build meaningful customer relationships.

Single platform

With Traction there is one login, one interface and one platform from which you can manage all your marketing campaigns.

Single customer view

All the data you collect about your customer, whether it’s clicks from an EDM, texts from a mobile marketing campaign, registration details or survey answers can be viewed in a single place.

Self management

If you choose the self management option then you no longer have to worry about briefing separate suppliers for your email broadcasts, mobile campaigns, integration campaigns, competitions and promotions. One platform does it all, and what’s more, you’re in control.

Multiple channels

With the ability to run multiple campaigns via multiple channels from a single platform you’re able to get an easy overview of all your marketing activity and drive channel conversion; moving individual consumers from DM to online for example.

Cost efficient and effective

Traction offers an affordable solution to your marketing needs, reducing the overheads of having separate email and mobile marketing services as well as data storage costs. What’s more since it can be fully self-managed you save on agency hours too.

One size fits all

No company is too big or too small to use Traction. The platform is flexible enough to suit any type of organisation, with variable payment models to suit your budget. The product is suitable to direct, agency or direct clients, contact us to learn more.

Improved results

The features of Traction directly translate into improved results:

Real time report – allows you to change your campaigns quickly and improve ROI

Targeting - precise targeting capabilities allows you to increase response rates

Management - with the ability to design, code and execute your own campaigns you can reduce costs from external suppliers

Implementation – a single database that’s easily integrated into front end designs allows savings from technical investment

Access to experts

The Traction team offers you years of online, data and marketing experience. You can tap into this specialist information at any time by contacting your account manager, booking a data workshop or attending one of our seminars.