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Start building better customer relationships. Implement integrated multi channel digital marketing campaigns with Traction.

Introducing Traction

Start intelligent one-to-one communications with your customers. Learn more about them with every interaction and use this knowledge to improve your business.

Key Differences

Traction's comprehensive functionality is widely acknowledged as market leading. Traction begins where its competitors leave off.

Functionality Overview

Traction provides a full range of communication tools that are continually being added to and improved upon. Traction - what you want today, what you'll need tomorrow.

Partners

Traction has strategic partnerships with a range of business entities. Learn more about them and the ways in which they can contribute to delivering you a total solution.

Traction's Features

Traction's features were specifically developed to streamline the implementation of your digital marketing campaigns. See how they can help ensure the success of your digital marketing strategy.

Interact

Create any kind of interactive digital marketing campaign. Mix and match Traction's comprehensive functionality to create engaging campaigns.

Learn

Get instant access to the data collected from every campaign. Report across accounts, campaigns, customers, channels or keywords.

Target

Build your customer profiles with each campaign. Start refining your customer segmenting for more precise campaign targeting.

Manage

Manage multiple brands or clients easily. Learn more about the flexibility Traction offers large organisations.

Find out more about becoming a reseller.

Your Benefits

Traction can benefit any size organisation in any industry. Implement your own digital campaigns or start offering added value for your clients.

Organisations

Implement your entire digital relationship marketing strategy with Traction. See how you can ensure optimal customer responses for minimal expenditure.

Agencies

Offer your clients a more strategic level of service. Help them implement a digital relationship marketing strategy not just one-off campaigns.

Distributors

Traction is experiencing demand from all corners of the globe. We always welcome enquiries from potential distributors.

Success Stories

Learn from the success of current Traction clients. See how Traction has been applied across a diverse array of industries.

Adobe

Consolidate your marketing tools. Learn about innovative ways Adobe uses Traction to engage customers at live events.

Audi

Audi's Australian marketing department designed an integrated digital campaign that involves a variety of targeted interactions over multiple digital channels, including a mobile competition.

Cadbury

Gain valuable customer insights with Traction's data capture and reporting functionality. See how Cadbury used Traction to better understand their customers and measure the drive to digital from Interactive TV with the successful activation campaign for their Crème Egg brand.

Dove

Engage your target audience and drive your offline traffic online. See how Dove powered the award winning 'Campaign for Real Beauty' with Traction. Use multiple channels and give users instant feedback.

Vue

Give your customers information that is relevant and timely. Learn about the ways in which Vue Cinemas has been using Traction to create unique, targeted content for each of its 60 cinemas. Learn more about building profile data and how to start using mobile effectively.

Awards

View some of Traction's awards.

Contact Us

Find out more about Traction and how it can help you meet your digital marketing needs. Contact us to start integrating email, mobile, competitions, online surveys and more into your marketing campaigns.