Traction is designed to track and report on all of your customer interactions, either during a campaign to allow real time tuning, at the completion of a campaign or across multiple campaigns to facilitate strategic planning.
Traction's customer data model ensures that you have instant access to all the data collected from all your campaigns, while Traction's reporting module allows you to produce reports on this data in any way you desire across accounts, campaigns, customers, channels or keywords.
For example, Traction records how many times a customer opens a broadcast email and what links they click on, as well as how and when they respond to an SMS promotion. This allows you to learn about your customers through their behaviour. In addition, you can collect specific profiling information by building strategic marketing mechanics into your campaigns.
Interactive data and profiling data used in conjunction become powerful knowledge. They can be retrieved for analysis through one of our visual reports, such as that shown to the right, or otherwise downloaded in a data file for analysis using specialised software, such as CRM's and cube analysis software. Knowledge gained during a campaign will allow you to tune the campaign on the fly, while at the completion of a campaign will allow you to plan for the future.
