Email, sms, web, surveys - Traction - interactive marketing campaigns

Traction allows you to intelligently communicate with your customers one-to-one. By recognising individual customers each time they interact with you and continually collecting data on them, Traction allows you to personalise your customer dialogs, ensuring you deliver the right message to the right customer at the right time.

Traction is a web-based platform that allows you to manage all of your digital campaigns from the one place.
Traction makes available to you multiple digital channels, including, but not limited to SMS, Email, the Web and iTV.
Traction can implement any kind of digital marketing campaign by combining its core campaign functionality, including broadcasts, promotions, competitions and surveys.
Traction gathers profiling information with every interaction, helping you to learn more about your customers.
Traction facilitates you to target your campaigns more effectively, helping increase response rates and cut costs.
Traction was created by MassMedia Studios, a digital communications company founded in 1999, which was selected by the nation's leading business magazine BRW as one of the top 20 start-up companies in Australia for 2005.